Julia Naskrent

Publications

166

Citations

H-Index

2011

Active since

Affiliations

FOM University of Applied Sciences for Economics and Management(Current)

Julia Naskrent is an author at FOM University of Applied Sciences for Economics and Management specializing in brand building, customer satisfaction, and business strategy.

Top concepts

BrandingBusinessMarketingInnovationManagementBrand ManagementBusiness StrategyService InnovationInnovation AdoptionCustomer Satisfaction

Publications per year

2011–2018

Publications

A rolling stone gathers no moss: the effect of customers' perceived business model innovativeness on customer value co‐creation behavior and customer satisfaction in the service sector

Tobias Kesting, Julia Naskrent · R and D Management · 2018 · 93 citations

Customer Satisfaction, Service Innovation, Innovation Adoption +17

The Influence of Commitment, Trust, Satisfaction, and Involvement on Donor Retention

Julia Naskrent, Philipp Siebelt · VOLUNTAS International Journal of Voluntary and Nonprofit Organizations · 2011 · 73 citations

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