Wayne Fu

Aggregate bandwagon effect on online videos' viewership: Value uncertainty, popularity cues, and heuristics

Wayne Fu, Clarice Sim · Journal of the American Society for Information Science and Technology · 2011 · 96 citations

Digital Marketing, Consumer Research, Social Influence +22

Economic and Cultural Influences on the Theatrical Consumption of Foreign Films in Singapore

Wayne Fu, Tracy K. Lee · Journal of Media Economics · 2008 · 67 citations

Film Study, International Marketing, Mass Culture +21

Explaining Global Box-Office Tastes in Hollywood Films: Homogenization of National Audiences’ Movie Selections

Wayne Fu, Achikannoo Govindaraju · Communication Research · 2010 · 66 citations

Hollywood Films, Film Study, International Marketing +18

Applying the structure‐conduct‐performance framework in the media industry analysis

Wayne Fu · The International Journal on Media Management · 2003 · 56 citations

Structure‐conduct‐performance Framework, Firm Performance, Media Innovation +23

Concentration and Homogenization of International Movie Sources: Examining Foreign Film Import Profiles

Wayne Fu · Journal of Communication · 2006 · 48 citations