Yucheng Ding is an author at Wuhan University specializing in interactive marketing, business, and market design.
Top concepts
BusinessEconomicsMarketingManagementMarket DesignConsumer BehaviorConsumer ResearchInteractive Marketing
Publications per year
2018–2024
2
2
Counterfeit Competition With Strategic Consumers
Yucheng Ding, Xu Guan, Jiannan Ke · Production and Operations Management · 2024 · 11 citations
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