Concepedia

Brendan Kitts

BK

Statistics

Publications

12

Citations

410

H-Index

11

Active since

2000

Affiliations

Yahoo (United States)(Current)

Vignet (United States)

Verizon (United States)

Microsoft (United States)

Brendan Kitts is an author at Yahoo (United States) specializing in business, auction theory, and advertising.

Publications per year

2000–2021

12

Publications

12

Optimal Bidding on Keyword Auctions

Brendan Kitts, Benjamin J. LeBlanc · Electronic Markets · 2004 · 137 citations

Business, Economics, Mathematics +12

Brendan Kitts, David L. J. Freed, Martin Vrieze · 2000 · 74 citations

Business, Business Analytics, Marketing +17

Intellectual capital: from intangible assets to fitness landscapes

Brendan Kitts, Lars Edvinsson, Tord Beding · Expert Systems with Applications · 2001 · 35 citations

Management, Knowledge Management, Strategy +14

The next generation of IC measurement – the digital IC‐landscape

Leif Edvinsson, Brendan Kitts, Tord Beding · Journal of Intellectual Capital · 2000 · 29 citations

Management, Information Technology, Technology Management +16

An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions

Tian Zhou, Hao He, Shengjun Pan et al. · 2021 · 28 citations · Full text

Business, Business Economics, Advertising +14

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