Concepedia
Statistics
Publications
5
Citations
116
H-Index
Active since
2016
Affiliations
University of New Haven(Current)
University of Nevada, Las Vegas
University of Guelph
Ceyda Mumcu is an author at University of New Haven specializing in gender studies, health sciences, and social sciences.
Top concepts
GenderHealthFeminist TheorySocial SciencesArtsMarketingManagementMotivationAdvertisingFan Loyalty
Publications per year
2016–2021
Re-thinking Women's Sport Research: Looking in the Mirror and Reflecting Forward
Katie Lebel, Ceyda Mumcu, Ann Pegoraro et al. · Frontiers in Sports and Active Living · 2021 · 34 citations · Full text
Sport Ecosystem, Sport Participation, Re-thinking Women +11
When virtual spaces meet the limitations of traditional sport: Gender stereotyping in NBA2K
Lindsey Darvin, Ceyda Mumcu, Ann Pegoraro · Computers in Human Behavior · 2021 · 31 citations
Gender Identity, Performance Studies, Online Gaming +9
Examination of Women’s Sports Fans’ Attitudes and Consumption Intentions
Ceyda Mumcu, Nancy Lough, John C. Barnes · Journal of applied sport management · 2016 · 19 citations
Sport Fans, Consumer Motivation, Consumer Research +21
Are Fans Proud of the WNBA's ‘Pride’ Campaign?
Ceyda Mumcu, Nancy Lough · Sport Marketing Quarterly · 2017 · 19 citations
Are Fans Proud, Gender Studies, Community Engagement +2
Analytics in Sport Marketing
Ceyda Mumcu, Gil Fried · Sport Management Education Journal · 2016 · 13 citations
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