Concepedia

Juanni Jiao

JJ

1

Publications

52

Citations

1

H-Index

2020

Active since

Affiliations

Zhejiang Gongshang University(Current)

Juanni Jiao is an author at Zhejiang Gongshang University specializing in game design, consumer motivation, and gamification.

Top concepts

MarketingManagementMotivationPsychologyGame DesignGamificationSocial ValueValue TheoryMedia MarketingSocial Sciences

Publications per year

2020–2020

1

Publications

1

Influence of virtual CSR gamification design elements on customers’ continuance intention of participating in social value co-creation

Fan Jun, Juanni Jiao, Philip Lin · Asia Pacific Journal of Marketing and Logistics · 2020 · 52 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +24

Rows per page

1–1 of 1