Concepedia

Antje Mark

AM

Statistics

Publications

2

Citations

174

H-Index

2

Active since

2007

Affiliations

Polymet Jena(Current)

Antje Mark is an author at Polymet Jena specializing in corporate communication, outcome-level moderators, and moderator analysis.

Publications per year

2007–2010

2

Publications

2

Analysis and evaluation of moderator effects in regression models: state of art, alternatives and empirical example

Roland Helm, Antje Mark · Review of Managerial Science · 2010 · 119 citations

Public Health, Biostatistics, Causal Inference +15

Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products

Roland Helm, Antje Mark · International Journal of Product Development · 2007 · 55 citations

Business, Marketing, Marketing Management +17

1–2 of 2