Concepedia

Yijin He

YH

Statistics

Publications

2

Citations

37

H-Index

2

Active since

2021

Affiliations

Guizhou University of Finance and Economics(Current)

Zhejiang University of Technology

Zhejiang University

Yijin He is an author at Guizhou University of Finance and Economics specializing in business, behavioral decision making, and digital marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingConsumer Decision MakingBehavioral Decision Making

Publications per year

2021–2022

2

Publications

2

Does mobile payment change consumers’ perception during payment process? —An ERP study

Qingguo Ma, Manlin Wang, Yijin He et al. · Neuroscience Letters · 2021 · 19 citations

Payment Process, Consumer Decision Making, Mobile Commerce +12

Pleasure of paying when using mobile payment: Evidence from EEG studies

Manlin Wang, Aiqing Ling, Yijin He et al. · Frontiers in Psychology · 2022 · 18 citations · Full text

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