Concepedia
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Publications
1
Citations
191
H-Index
Active since
2006
Kalkutta Chowdhury is an author specializing in customer satisfaction, communication, and consumer research.
Top concepts
MarketingManagementAdvertisingCommunicationMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingMobile AdvertisingCustomer Satisfaction
Publications per year
2006–2006
CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY
Kalkutta Chowdhury, Nargis Parvin · 2006 · 191 citations
Marketing, Customer Satisfaction, Mobile Marketing +12
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