Concepedia

Magdalena Hofman-Kohlmeyer

MH

Statistics

Publications

2

Citations

40

H-Index

2

Active since

2016

Affiliations

University of Economics in Katowice(Current)

Magdalena Hofman-Kohlmeyer is an author at University of Economics in Katowice specializing in business, marketing insights, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchMarketing InsightsCustomer SatisfactionArtsBrandingMotivationGame Design

Publications per year

2016–2020

2

Publications

2

CUSTOMER LOYALTY PROGRAM AS A TOOL OF CUSTOMER RETENTION: LITERATURE REVIEW

Magdalena Hofman-Kohlmeyer · CBU International Conference Proceedings · 2016 · 28 citations · Full text

Customer Experience, Customer Satisfaction, Customer Loyalty Program +14

To Mod or Not to Mod—An Empirical Study on Game Modding as Customer Value Co-Creation

Katarzyna Bilińska–Reformat, Anna Dewalska–Opitek, Magdalena Hofman-Kohlmeyer · Sustainability · 2020 · 12 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Motivation +28

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