Concepedia

W.M.C.B. Wanninayake

WW

3

Publications

140

Citations

3

H-Index

2012

Active since

Affiliations

University of Kelaniya(Current)

W.M.C.B. Wanninayake is an author at University of Kelaniya specializing in consumer motivation, psychology, and social sciences.

Top concepts

MarketingManagementPsychologyAdvertisingFood MarketingSocial SciencesConsumer CultureConsumer BehaviorConsumer ResearchBehavioral Science

Publications per year

2012–2019

3

Publications

3

Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech Republic

W.M.C.B. Wanninayake, Miloslava Chоvancοva · Journal of Competitiveness · 2012 · 86 citations · Full text

Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study

R.K. Thilina Karunanayake, W.M.C.B. Wanninayake · Journal of Marketing Management (JMM) · 2015 · 27 citations · Full text

Consumer Ethnocentrism and Its Influence on Impulsive Buying Behav-iour in Sri Lankan Milk Powder Market: The Moderation Effect by the Consumer Impulsiveness Traits

L.G.A.S Karunaratne, W.M.C.B. Wanninayake · Kelaniya Journal of Management · 2019 · 27 citations · Full text

Behavioral Decision Making, Consumer Motivation, Consumer Study +22

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