Concepedia

Chin Kok Kwon

CK

2

Publications

43

Citations

2

H-Index

2011

Active since

Chin Kok Kwon is an author specializing in management, relationship marketing, and marketing management.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer RetentionMarketing ManagementCustomer SatisfactionRelationship Marketing

Publications per year

2011–2011

2

Publications

2

A Study Of The Relationship Between Marketing Mix And Customer Retention For Herbal Coffee In Malaysia

Anand Shankar, Chin Kok Kwon · 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding · 2011 · 22 citations

Relationship Marketing, Customer Satisfaction, Herbal Coffee +7

A STUDY OF THE RELATIONSHIP BETWEEN MARKETING MIX AND CUSTOMER RETENTION FOR HERBAL COFFEE IN MALAYSIA

Chin Kok Kwon · RePEc: Research Papers in Economics · 2011 · 21 citations

Relationship Marketing, Customer Satisfaction, Herbal Coffee +7

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