Sayyed Adnan Shabbir

Publications

Citations

H-Index

2012

Active since

Affiliations

International Islamic University, Islamabad(Current)

Sayyed Adnan Shabbir is an author at International Islamic University, Islamabad specializing in consumer behavior, hospitality marketing, and brand equity.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2012–2020

Publications

Brand credibility, customer loyalty and the role of religious orientation

Abdullah Alam, Muhammad Usman Arshad, Sayyed Adnan Shabbir · Asia Pacific Journal of Marketing and Logistics · 2012 · 77 citations

Marketing, Relationship Marketing, Brand Credibility +15

IMPACT OF SERVICE QUALITY AND BRAND IMAGE ON BRAND LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION

Sayyed Adnan Shabbir · Eurasian Journal of Social Sciences · 2020 · 22 citations · Full text

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