Chenyuan Jin

Publications

Citations

H-Index

2022

Active since

Affiliations

Jiangxi University of Finance and Economics(Current)

Chenyuan Jin is an author at Jiangxi University of Finance and Economics specializing in consumer engagement, digital marketing, and interactive marketing.

ORCID

Top concepts

BusinessMarketingManagementCommunicationConsumer BehaviorConsumer ResearchDigital MarketingConsumer EngagementInteractive MarketingConsumer Decision Making

Publications per year

2022–2022

Publications

A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory

Wei He, Chenyuan Jin · Electronic Commerce Research · 2022 · 73 citations · Full text

Online Customer Behavior, Consumer Decision Making, Key Opinion Leaders +13

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