Nor Irwani Abdul Rahman is an author at Universiti Malaysia Perlis specializing in corporate responses, brand building, and brand management.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyGreen MarketingBrand ManagementBusiness StrategyConsumer BehaviorConsumer Research
Publications per year
2014–2015
2
2
Environmental Corporate Social Responsibility (ECSR): Exploring its Influence on Customer Loyalty
Nik Ramli Nik Abdul Rashid, Shaiful Annuar Khalid, Nor Irwani Abdul Rahman · Procedia Economics and Finance · 2015 · 67 citations · Full text
Customer Satisfaction, Environmental Performance, Socially Responsible Product +23
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