Concepedia

Marcus Kunter

MK

5

Publications

293

Citations

5

H-Index

2011

Active since

Affiliations

RWTH Aachen University(Current)

European University of Applied Sciences

Marcus Kunter is an author at RWTH Aachen University specializing in marketing, business, and behavioral economics.

Top concepts

BusinessMarketingEconomicsManagementConsumer ResearchBehavioral EconomicsBehavioral Decision MakingMotivationMarket DesignConsumer Choice

Publications per year

2011–2018

5

Publications

5

Coordination via cost and revenue sharing in manufacturer–retailer channels

Marcus Kunter · European Journal of Operational Research · 2011 · 152 citations

Management, Business, Product Distribution +4

Exploring the Pay-What-You-Want payment motivation

Marcus Kunter · Journal of Business Research · 2015 · 76 citations

Economics, Behavioral Decision Making, Payment System +8

THE VAN WESTENDORP PRICE-SENSITIVITY METER AS A DIRECT MEASURE OF WILLINGNESS-TO-PAY

Dennis Kloss, Marcus Kunter · European Journal of Management · 2016 · 33 citations

Behavioral Decision Making, Hypothetical Nature, Consumer Research +17

The influence of a competition on noncompetitors

Raghabendra P. KC, Marcus Kunter, Vincent Mak · Proceedings of the National Academy of Sciences · 2018 · 21 citations · Full text

�THE PRICE IS UP TO YOU!� � �OH NO! WHAT AM I GONNA DO?� CUSTOMERS� PRODUCT CATEGORY INEXPERIENCE AND BELIEF ABOUT OTHER CUSTOMERS� PAYMENTS UNDER PAY-WHAT-YOU-WANT CONDITIONS

Marcus Kunter, Dirk Braun · European Journal of Management · 2013 · 11 citations · Full text

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