Concepedia

Juliani Pudjowatic

JP

1

Publications

65

Citations

1

H-Index

2021

Active since

Affiliations

Universitas Bhayangkara Surabaya(Current)

Juliani Pudjowatic is an author at Universitas Bhayangkara Surabaya specializing in consumer behavior, communication, and interactive marketing.

Top concepts

BusinessMarketingManagementAdvertisingSocial MediaCommunicationMedia MarketingMobile MarketingConsumer BehaviorConsumer Research

Publications per year

2021–2021

1

Publications

1

The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers

Oscarius Yudhi Ari Wijayaa, Sulistiyanib Sulistiyanib, Juliani Pudjowatic et al. · International Journal of Data and Network Science · 2021 · 65 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +22

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