Miguel Malheiros is an author at University College London specializing in user experience, social media, and consumer research.
Top concepts
ArtsMarketingManagementAdvertisingSocial MediaCommunicationUser ExperienceConsumer ResearchInteractive Marketing
Publications per year
2012–2012
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Miguel Malheiros, Charlene Jennett, Snehalee Patel et al. · 2012 · 82 citations
Greater Personalization, Targeted Advertising, Consumer Research +17
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