Concepedia
1
Publications
29
Citations
H-Index
2004
Active since
Anita L. Heck is an author specializing in business, marketing analytics, and consumer research.
Top concepts
BusinessMarketingManagementConsumer ResearchMarketing AnalyticsInteractive Marketing
Publications per year
2004–2004
An Introduction to Hierarchical Linear Modeling for Marketing Researchers
Barbara A. Wech, Anita L. Heck · 2004 · 29 citations
Marketing Analytics, Interactive Marketing, Management +5
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