Concepedia

Punitha Sinnappan

PS

1

Publications

118

Citations

1

H-Index

2011

Active since

Punitha Sinnappan is an author specializing in consumer decision making, marketing strategy, and customer satisfaction.

Top concepts

BusinessMarketingManagementGreenwashingGreen MarketingConsumer BehaviorConsumer ResearchMarketing StrategyPurchase IntentionConsumer Perception

Publications per year

2011–2011

1

Publications

1

Antecedents of Green Purchasing Behavior among Malaysian Consumers

Punitha Sinnappan, Azmawani Abd Rahman · International Business Management · 2011 · 118 citations · Full text

Customer Satisfaction, Green Marketing, Greenwashing +18

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