Statistics
Publications
4
Citations
706
H-Index
4
Active since
2001
Affiliations
Auburn University(Current)
Jai‐Ok Kim is an author at Auburn University specializing in cross-cultural consumer behavior, business, and consumer behavior.
Publications per year
2001–2009
4
4
Cross‐cultural consumer values, needs and purchase behavior
Jai‐Ok Kim, Sandra Forsythe, GU Qing-liang et al. · Journal of Consumer Marketing · 2002 · 347 citations
Discount Store Retailing in Korea
Byoungho Jin, Jai‐Ok Kim · Journal of Global Marketing · 2001 · 20 citations
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