Concepedia

Merve Albayrak

MA

1

Publications

40

Citations

1

H-Index

2021

Active since

Affiliations

Istanbul Technical University(Current)

Merve Albayrak is an author at Istanbul Technical University specializing in customer satisfaction, marketing strategy, and interactive marketing.

Top concepts

BusinessMarketingManagementAdvertisingCommunicationConsumer BehaviorConsumer ResearchMarketing StrategyPurchase IntentionCustomer Satisfaction

Publications per year

2021–2021

1

Publications

1

Effect of eWom on purchase intention: meta-analysis

Merve Albayrak, Cemil Ceylan · Data Technologies and Applications · 2021 · 40 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +18

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