12
Publications
422
Citations
11
H-Index
2005
Active since
Affiliations
Lili Zheng is an author at Excelia Business School specializing in management, marketing, and customer satisfaction.
Top concepts
MarketingManagementConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingUser ExperienceEmotionBusinessPsychology
Publications per year
2005–2023
12
12
CHINESE CONSUMER PERCEIVED RISK AND RISK RELIEVERS IN E-SHOPPING FOR CLOTHING
Lili Zheng, Marc Favier, Pei Huang et al. · 2012 · 105 citations
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