Concepedia

Stefan Sick

SS

1

Publications

32

Citations

1

H-Index

2006

Active since

Stefan Sick is an author specializing in communication, interactive marketing, and consumer behavior.

Top concepts

ArtsBusinessMarketingJournalismManagementAdvertisingCommunicationBrand AwarenessMedia IndustriesMedia Innovation

Publications per year

2006–2006

1

Publications

1

Mass Customization in the Newspaper Industry: Consumers' Attitudes Toward Individualized Media Innovations

Detlef Schoder, Stefan Sick, Johannes Putzke et al. · The International Journal on Media Management · 2006 · 32 citations

Digital Marketing, Media Innovation, Consumer Research +18

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