Benjamin Pommeranz

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Active since

2018

Affiliations

Friedrich-Alexander-Universität Erlangen-Nürnberg(Current)

Benjamin Pommeranz is an author at Friedrich-Alexander-Universität Erlangen-Nürnberg specializing in industrial buying process, segmentation variables, and marketing technology segmentation.

Publications per year

2018–2018

Publications

Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany

Julian M. Müller, Benjamin Pommeranz, Julia Weisser et al. · Industrial Marketing Management · 2018 · 98 citations

Business, Marketing, Marketing Management +17

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