Peter Polák

What Do Systems Users Have to Fear? Using Fear Appeals to Engender Threats and Fear that Motivate Protective Security Behaviors1

Scott R. Boss, Dennis F. Galletta, Paul Benjamin Lowry et al. · MIS Quarterly · 2015 · 613 citations

The effects of online advertising

Scott McCoy, Andrea Everard, Peter Polák et al. · Communications of the ACM · 2007 · 237 citations

Customer Satisfaction, Online Customer Behavior, Advertising +15

Web Site Delays: How Tolerant are Users?

Dennis F. Galletta, Raymond M. Henry, Scott McCoy et al. · Journal of the Association for Information Systems · 2004 · 232 citations · Full text

Behavioral Decision Making, Online Experiment, Web Site Delays +24

When the Wait Isn’t So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth

Dennis F. Galletta, Raymond M. Henry, Scott McCoy et al. · Information Systems Research · 2006 · 149 citations

Behavioral Decision Making, Digital Marketing, Website Delay +26

An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness

Scott McCoy, Andrea Everard, Peter Polák et al. · International Journal of Human-Computer Interaction · 2008 · 138 citations

Behavioral Decision Making, Social Psychology, Fear Appeals +23