Concepedia

Michael K. Ault

MK

3

Publications

59

Citations

3

H-Index

2015

Active since

Affiliations

University of Oklahoma(Current)

Weber State University

American Institutes for Research

Human Resources Research Organization

University of California, Santa Barbara

Michael K. Ault is an author at University of Oklahoma specializing in political communication, arts, and communication.

Top concepts

ArtsPersuasionCommunicationPolitical CommunicationSocial MediaPublic OpinionSocial SciencesPolitical BehaviorPoliticsFake News

Publications per year

2015–2017

3

Publications

3

Ideological lens matters: Credibility heuristics, pre-existing attitudes, and reactions to messages on ideological websites

Michael K. Ault, Alisha M. Ness, William D. Taylor et al. · Computers in Human Behavior · 2016 · 23 citations

Fake News, Social Media, Pre-existing Attitudes +14

Reactions to ideological websites: The impact of emotional appeals, credibility, and pre-existing attitudes

Alisha M. Ness, Genevieve Johnson, Michael K. Ault et al. · Computers in Human Behavior · 2017 · 20 citations

Social Media, Pre-existing Attitudes, Interactive Marketing +15

Ideological group persuasion: A within-person study of how violence, interactivity, and credibility features influence online persuasion

William D. Taylor, Genevieve Johnson, Michael K. Ault et al. · Computers in Human Behavior · 2015 · 16 citations

Majority Influence, Minority Influence, Online Community +12

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