Concepedia

Victoria Magrath

VM

Statistics

Publications

2

Citations

179

H-Index

2

Active since

2013

Affiliations

University of Manchester(Current)

Victoria Magrath is an author at University of Manchester specializing in interactive marketing, brand management, and fashion.

Top concepts

Publications per year

2013–2013

2

Publications

2

Marketing design elements of mobile fashion retail apps

Victoria Magrath, Helen McCormick · Journal of Fashion Marketing and Management · 2013 · 143 citations

, , +22

Branding design elements of mobile fashion retail apps

Victoria Magrath, Helen McCormick · Journal of Fashion Marketing and Management · 2013 · 36 citations

, , +22

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