Heidi Q. Chen

Publications

Citations

H-Index

2013

Active since

Affiliations

Massachusetts Institute of Technology(Current)

Heidi Q. Chen is an author at Massachusetts Institute of Technology specializing in interactive marketing, consumer uncertainty, and behavioral decision making.

Top concepts

DesignMarketingManagementTechnologyConsumer ChoiceSocial SciencesConsumer BehaviorConsumer ResearchMarketing InsightsMarketing Analytics

Publications per year

2013–2013

Publications

Approaches for Identifying Consumer Preferences for the Design of Technology Products: A Case Study of Residential Solar Panels

Heidi Q. Chen, Tomonori Honda, Maria C. Yang · Journal of Mechanical Design · 2013 · 53 citations

Marketing Analytics, Consumer Uncertainty, Behavioral Decision Making +24

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