Concepedia

Author

Heidi Q. Chen

Massachusetts Institute of Technology

Also Known As

Heidi Q. Chen

2

Publications

56

Citations

2

H-Index

16

Concepts

All Affiliations

Massachusetts Institute of Technology
HQ

About

Heidi Q. Chen is an author at Massachusetts Institute of Technology specializing in interactive marketing, consumer uncertainty, and behavioral decision making.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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2

Social Sciences

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3

Marketing

1

1

53

4

Consumer Behavior

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53

5

Consumer Decision Making

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1

53

Heidi Q. Chen

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1

Publications

53

Citations

1

H-Index

YearCitations

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