Statistics
Publications
2
Citations
77
H-Index
2
Active since
2014
Affiliations
Universiti Teknologi MARA(Current)
Che Faridah Che Mahmood is an author at Universiti Teknologi MARA specializing in business, consumer research, and management.
Publications per year
2014–2017
2
2
Nor Balkish Zakaria, Rahimah Mohamed Yunos, Che Faridah Che Mahmood et al. · Asia-Pacific Management Accounting Journal · 2017 · 11 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +19
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