Alejandro del Moral Agúndez

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Active since

2012

Affiliations

Alejandro del Moral Agúndez is an author at Universidad de Extremadura specializing in wine strategy, branding of agricultural products, and wine branding.

ORCID

Publications per year

2012–2014

Publications

Valuation and importance of the extrinsic attributes of the product from the firms´ perspective in a Spanish wine protected designation of origin

María del Mar García-Galán, Alejandro del Moral Agúndez, Clementina Galera Casquet · Spanish Journal of Agricultural Research · 2014 · 16 citations · Full text

Business, Marketing, Marketing Management +16

Assessing the introduction and development of a designation of origin from the firm's perspective: The case of the Ribera del Guadiana wine PDO

María del Mar García-Galán, Alejandro del Moral Agúndez, Clementina Galera Casquet · Spanish Journal of Agricultural Research · 2012 · 11 citations · Full text

Management, Marketing, Marketing Management +15

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