Concepedia

Hussam Ali

HA

Statistics

Publications

3

Citations

66

H-Index

3

Active since

2022

Affiliations

Middle East University(Current)

Al-Ahliyya Amman University

Hussam Ali is an author at Middle East University specializing in interactive marketing, brand awareness, and business.

Top concepts

BusinessMarketingManagementCommunicationBrand AwarenessConsumer ResearchInteractive MarketingBrandingMedia MarketingBrand Management

Publications per year

2022–2024

3

Publications

3

The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude

Lu’ay Al-Mu’ani, Muneer Alrwashdeh, Hussam Ali et al. · International Journal of Data and Network Science · 2023 · 33 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +27

Augmented reality integration in Jordanian fast-food apps: Enhancing brand identity and customer interaction amidst digital transformation

Hussam Ali, Amer Morshed · Journal of Infrastructure Policy and Development · 2024 · 19 citations · Full text

Engineering, Digital Marketing, Brand Strategy +29

The mediating role of brand credibility between social media influencers and patronage intentions

Muneer Alrwashdeh, Hussam Ali, Abdullah Helalat et al. · International Journal of Data and Network Science · 2022 · 14 citations · Full text

Customer Satisfaction, Patronage Intentions, Online Customer Behavior +14

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