Concepedia

Adrika Mukhopadhyay

AM

1

Publications

36

Citations

1

H-Index

2023

Active since

Affiliations

University of Calcutta(Current)

Adrika Mukhopadhyay is an author at University of Calcutta specializing in marketing strategy, business, and management.

Top concepts

TourismBusinessMarketingManagementQuality Of LifeService QualityMarketing StrategyCustomer SatisfactionHospitality ManagementTotal Quality Management

Publications per year

2023–2023

1

Publications

1

Perception-satisfaction based quality assessment of tourism and hospitality services in the Himalayan region: An application of AHP-SERVQUAL approach on Sandakphu Trail, West Bengal, India

Payel Bhattacharya, Adrika Mukhopadhyay, Jayanta Saha et al. · International Journal of Geoheritage and Parks · 2023 · 36 citations · Full text

Total Quality Management, Customer Satisfaction, Quality Of Life +13

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