Rocío Zamora Medina

Campaigning on Twitter: Towards the “Personal Style” Campaign to Activate the Political Engagement During the 2011 Spanish General Elections

Rocío Zamora Medina, Cristina Zurutuza · SHILAP Revista de lepidopterología · 2014 · 58 citations · Full text

Social Medium Monitoring, Political Process, Public Opinion +22

Securing the Youth Vote: A Comparative Analysis of Digital Persuasion on TikTok Among Political Actors

Rocío Zamora Medina, Andrius Šuminas, Shahira Fahmy · Media and Communication · 2023 · 39 citations · Full text

Digital Persuasion, Communication Social Change, Persuasive Technology +25

Campaigning on Twitter: Towards the “Personal Style” Campaign to Activate the Political Engagement During the 2011 Spanish General Elections

Rocío Zamora Medina, Cristina Zurutuza · Communication & Society · 2019 · 28 citations · Full text

Social Medium Monitoring, Political Process, Public Opinion +22

Transparency in citizen participation tools and public information: A comparative study of the Spanish city councils’ websites

Marta Rebollo, Rocío Zamora Medina, Jordi Rodríguez-Virgili · El Profesional de la Informacion · 2017 · 19 citations · Full text

Politainment social audience and political engagement: Analysing Twitter conversations in Spain

Salomé Berrocal Gonzálo, Rocío Zamora Medina, Marta Rebolledo · Catalan Journal of Communication & Cultural Studies · 2021 · 15 citations

Politainment Social Audience, Social Medium Monitoring, Political Behavior +20