1
Publications
128
Citations
1
H-Index
2006
Active since
Affiliations
Harald Berens is an author at National Institute of Neurological Disorders and Stroke specializing in cognitive neuroscience, management, and consumer research.
Top concepts
MarketingManagementBrand EquityBrand AwarenessSocial SciencesSocial CognitionCognitive ScienceConsumer ResearchCognitive Neuroscience
Publications per year
2006–2006
1
1
Neural correlates of culturally familiar brands of car manufacturers
Michael Schaefer, Harald Berens, Hans‐Jochen Heinze et al. · NeuroImage · 2006 · 128 citations
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