6
Publications
439
Citations
6
H-Index
2012
Active since
Affiliations
Álvaro Fernández-Heredia is an author at Universidad Europea specializing in performance studies, marketing, and customer satisfaction.
Top concepts
MarketingPerformance StudiesBusinessUser ExperienceConsumer ResearchBehavioral ScienceBehavioral EconomicsCustomer SatisfactionDesignTourism
Publications per year
2012–2019
6
6