1
Publications
32
Citations
1
H-Index
2023
Active since
Affiliations
Masfiatun Nikmah is an author at Institut Ilmu Sosial dan Ilmu Politik Jakarta specializing in customer satisfaction, consumer behavior, and interactive marketing.
Top concepts
ArtsMarketingJournalismManagementAdvertisingSocial MediaCommunicationMedia MarketingViral MarketingSocial Influence
Publications per year
2023–2023
1
1
The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions
Geofakta Razali, Masfiatun Nikmah, I Nyoman Tri Sutaguna et al. · CEMERLANG Jurnal Manajemen dan Ekonomi Bisnis · 2023 · 32 citations · Full text
Customer Satisfaction, Digital Marketing, Consumer Research +19
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