Nahil Abdallah is an author at Al Ghurair University specializing in interactive marketing, customer satisfaction, and innovation adoption.
Top concepts
BusinessMarketingManagementBrand ManagementConsumer BehaviorConsumer ResearchDigital MarketingMarketing StrategyPurchase IntentionInnovation Adoption
Publications per year
2019–2021
3
3
Determinants of M-Commerce Adoption: An Empirical Study
Nahil Abdallah, Hamzah Ali Alkhazaleh, Amer Ibrahim et al. · GIS Business · 2019 · 17 citations
Customer Satisfaction, Innovation Adoption, Digital Marketing +17
Rows per page
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