Concepedia

Veranika Nagapetan

VN

1

Publications

30

Citations

1

H-Index

2010

Active since

Affiliations

KTH Royal Institute of Technology(Current)

Veranika Nagapetan is an author at KTH Royal Institute of Technology specializing in brand management, greenwashing, and consumer research.

Top concepts

BusinessMarketingManagementGreenwashingBrand StrategyGreen MarketingBrand ManagementProduct LabelingConsumer BehaviorConsumer Research

Publications per year

2010–2010

1

Publications

1

Green marketing or green wash? A comparative study of consumers' behavior on selected Eco and Fair trade labeling in Sweden

Atiq Zaman, Sofiia Miliutenko, Veranika Nagapetan · Journal of Ecology and the Natural Environment · 2010 · 30 citations

Socially Responsible Product, Green Marketing, Greenwashing +19

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