Concepedia

Melissa Aronczyk

MA

18

Publications

765

Citations

14

H-Index

2007

Active since

Affiliations

Rutgers, The State University of New Jersey(Current)

Carleton University

Brown University

New York University

Rutgers Sexual and Reproductive Health and Rights

Melissa Aronczyk is an author at Rutgers, The State University of New Jersey specializing in management, arts, and marketing.

Top concepts

ManagementArtsMarketingCulturePoliticsBusinessPublic PolicySocial SciencesEducationAdvertising

Publications per year

2007–2024

18

Publications

18

'Living the Brand': Nationality, Globality, and the Identity Strategies of Nation Branding Consultants

Melissa Aronczyk · SHILAP Revista de lepidopterología · 2008 · 203 citations · Full text

Nationalism, International Marketing, Cultural Heritage +33

An Integrated Framework to Assess Greenwashing

Noémi Nemes, Stephen J. Scanlan, Pete Smith et al. · Sustainability · 2022 · 158 citations · Full text

Climate Ethics, Greenwashing, Engineering +20

Corporate promotion and climate change: an analysis of key variables affecting advertising spending by major oil corporations, 1986–2015

Robert J. Brulle, Melissa Aronczyk, Jason T. Carmichael · Climatic Change · 2019 · 55 citations

Economics, Corporate Promotion, Advertising +14

Publicity and Transparency

Tim Wood, Melissa Aronczyk · American Behavioral Scientist · 2020 · 40 citations

Media Institutions, Publicity Today, Editorial Independence +15

Big data for climate action or climate action for big data?

Maria I. Espinoza, Melissa Aronczyk · Big Data & Society · 2021 · 40 citations · Full text

Organizations, Climate Ethics, Engineering +25

Rows per page

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