19
Publications
1K
Citations
14
H-Index
2006
Active since
Affiliations
Borworn Papasratorn is an author at King Mongkut's University of Technology Thonburi specializing in technology, marketing, and user experience.
Top concepts
TechnologyMarketingUser ExperienceManagementBusinessEngineeringConsumer ResearchCustomer SatisfactionEducationCommunication
Publications per year
2006–2023
19
19
Sivaporn Wangpipatwong, Wichian Chutimaskul, Borworn Papasratorn · Electronic Journal of e-Government · 2008 · 218 citations · Full text
Composite View, Online Customer Behavior, Innovation Adoption +13
Analyzing the Elderly Users’ Adoption of Smart-Home Services
Debajyoti Pal, Suree Funilkul, Vajirasak Vanijja et al. · IEEE Access · 2018 · 135 citations · Full text
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