3
Publications
84
Citations
3
H-Index
2004
Active since
Affiliations
University of Wisconsin–Madison(Current)
Letecia N. McKinney is an author at University of Wisconsin–Madison specializing in customer satisfaction, consumer behavior, and management.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionBusinessUser ExperienceDigital MarketingBehavioral ScienceMarketing Insights
Publications per year
2004–2004
3
3
Selected Social Factors and the Clothing Buying Behaviour Patterns of Black College Consumers
Letecia N. McKinney, Dana Legette-Traylor, Doris H. Kincade et al. · The International Review of Retail Distribution and Consumer Research · 2004 · 31 citations
Customer Satisfaction, Consumer Study, Consumer Research +18
Rows per page
1–3 of 3