Concepedia
Statistics
Publications
1
Citations
23
H-Index
Active since
2007
Jin-Ah Son is an author specializing in word-of-mouth drivers, online consumer behavior, and e-commerce marketing.
Publications per year
2007–2007
The Effects of Information Characteristics(Direction, Consensus) on Word-of-Mouth Performance in Online Apparel Shopping
Jin-Ah Son, Eun‐Young Rhee · Journal of the Korean Society of Clothing and Textiles · 2007 · 23 citations
Business, Communication, Marketing +15
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