Concepedia

Marie-Hélène Duchemin

MD

1

Publications

62

Citations

1

H-Index

2022

Active since

Affiliations

Université de Rouen Normandie(Current)

Marie-Hélène Duchemin is an author at Université de Rouen Normandie specializing in brand equity, brand awareness, and interactive marketing.

Top concepts

MarketingManagementPersuasionBrand EquityCommunicationBrand AwarenessLuxury BrandingSocial InfluenceConsumer ResearchInteractive Marketing

Publications per year

2022–2022

1

Publications

1

Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives

Patricia Baudier, Elodie de Boissieu, Marie-Hélène Duchemin · Technological Forecasting and Social Change · 2022 · 62 citations

Marketing, Luxury Brand Representatives, Interactive Marketing +13

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