Concepedia

Irina-Daniela Cișmașu

IC

Statistics

Publications

3

Citations

114

H-Index

3

Active since

2024

Affiliations

Bucharest University of Economic Studies(Current)

Irina-Daniela Cișmașu is an author at Bucharest University of Economic Studies specializing in green branding, environmental beliefs, and responsible marketing.

ORCID

Publications per year

2024–2025

3

Publications

3

Is greenwashing impacting on green brand trust and purchase intentions? Mediating role of environmental knowledge

Nicoleta Isac, Asad Javed, Magdalena Rãdulescu et al. · Environment Development and Sustainability · 2024 · 68 citations

, , +14

Framework for Integrating Generative AI in Developing Competencies for Accounting and Audit Professionals

Ionuț Anica-Popa, Marinela Vrîncianu, Liana-Elena Anica-Popa et al. · Electronics · 2024 · 29 citations · Full text

, , +15

Exploring the Impact of Digital Transformation on Non-Financial Performance in Central and Eastern European Countries

Alexandru Buglea, Irina-Daniela Cișmașu, Delia Gligor et al. · Electronics · 2025 · 17 citations · Full text

, , +14

1–3 of 3