Siti Maria

THE EFFECT OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND EFFECTIVENESS OF ADVERTISING ON BRAND AWARENESS AND INTENTION TO BUY

Siti Maria, Tommy Pusriadi, Yundi Permadi Hakim et al. · Jurnal Manajemen Indonesia · 2019 · 87 citations · Full text

Digital Marketing, Social Marketing, Consumer Research +20

The impact of COVID-19 pandemic on performance of small enterprises that are e-commerce adopters and non-adopters

Dirga Lestari, Saida Zainurossalamia ZA, Siti Maria et al. · Problems and Perspectives in Management · 2021 · 51 citations · Full text

Community Activities, Economics, Technology Acceptance Model +11

The Benefits of e-Commerce before and during the Covid-19 Pandemic for Small Enterprises in Indonesia

Sukisno S. Riadi, Ariesta Heksarini, Dirga Lestari et al. · WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT · 2022 · 43 citations · Full text

Digital Marketing, Economic Development, Development Economics +16

The impact of COVID-19 on bank stability: Do bank size and ownership matter?

Siti Maria, Rizky Yudaruddin, Yanzil Azizil Yudaruddin · Banks and Bank Systems · 2022 · 41 citations · Full text

Financing, Financial System, Monetary Policy +14

The Effect of Social Media Marketing, Word of Mouth, and Effectiveness of Advertising on Brand Awareness and Intention to Buy

Siti Maria, Tommy Pusriadi, Dio Caisar Darma · KnE Social Sciences · 2020 · 35 citations · Full text