Concepedia

Marco Schmidt

MS

1

Publications

278

Citations

1

H-Index

2010

Active since

Affiliations

Marmara University(Current)

Marco Schmidt is an author at Marmara University specializing in brand equity, brand development, and brand strategy.

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Publications per year

2010–2010

1

Publications

1

How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting

Carsten Baumgarth, Marco Schmidt · Industrial Marketing Management · 2010 · 278 citations

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