Concepedia

Zhenxian Piao

ZP

3

Publications

75

Citations

3

H-Index

2021

Active since

Affiliations

University of Central Florida(Current)

Kyung Hee University

Zhenxian Piao is an author at University of Central Florida specializing in consumer research, behavioral sciences, and consumer decision making.

Top concepts

Consumer ResearchMarketingManagementPublic HealthConsumer BehaviorBehavioral ScienceConsumer Decision MakingCultureEmotionCovid-19

Publications per year

2021–2023

3

Publications

3

Descriptive or injunctive: How do restaurant customers react to the guidelines of COVID-19 prevention measures? The role of psychological reactance

Gi Won Kang, Zhenxian Piao, Jae Youn Ko · International Journal of Hospitality Management · 2021 · 49 citations · Full text

Risk Communication, Preventive Medicine, Health Policy +15

Effects of water types and roasting points on consumer liking and emotional responses toward coffee

Gi Won Kang, Zhenxian Piao, Jae Youn Ko · Food Quality and Preference · 2022 · 14 citations

Food Choice, Consumer Decision Making, Behavioral Sciences +14

A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing

Zhenxian Piao, Gi Won Kang, Sung‐Eun Kim et al. · Journal of Hospitality & Tourism Research · 2023 · 12 citations

Customer Satisfaction, Consumer Study, Food Waste +19

Rows per page

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