Concepedia

Krunal K. Punjani

KK

4

Publications

90

Citations

4

H-Index

2019

Active since

Affiliations

Symbiosis International University(Current)

Krunal K. Punjani is an author at Symbiosis International University specializing in behavioral sciences, advertising effectiveness, and management.

Top concepts

BusinessMarketingManagementAdvertisingConsumer ResearchBehavioral ScienceMarketing CommunicationAdvertising EffectivenessBig DataBranding

Publications per year

2019–2022

4

Publications

4

Transitioning to online learning in higher education: Influence of Awareness of COVID-19 and Self-Efficacy on Perceived Net Benefits and Intention

Krunal K. Punjani, Kala Mahadevan · Education and Information Technologies · 2021 · 36 citations · Full text

Self-efficacy Theory, Student Motivation, Behavioral Sciences +7

Trends of puffery in advertising – a bibliometric analysis

Krunal K. Punjani, V. V. Ravi Kumar, Sanjeev Kadam · Benchmarking An International Journal · 2019 · 30 citations

Altmetrics, International Advertising, Advertising +15

Cloud computing in agriculture: a bibliometric and network visualization analysis

Krunal K. Punjani, Kala Mahadevan, Angappa Gunasekaran et al. · Quality & Quantity · 2022 · 13 citations

Precision Agriculture, Network Visualization Analysis, Engineering +13

Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth

Krunal K. Punjani, V. V. Ravi Kumar · Journal of Advances in Management Research · 2021 · 11 citations

Consumer Research, Brand Strategy, Puffery Content +19

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