Helmut P. Gaisbauer

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Active since

1997

Affiliations

Helmut P. Gaisbauer is an author at University of Vienna specializing in social cognition, regional market entry strategy, and international marketing.

Publications per year

1997–2016

Publications

A perspective of marketing in central and Eastern Europe

Michael R. Czinkota, Helmut P. Gaisbauer, Reiner Springer · The International Executive · 1997 · 24 citations

Business, Marketing, Marketing Management +15

Differentiating Views of Inheritance: The Free Association Task as a Method to Assess Social Representations of Wealth, Inherit, and Bequeath

Jennifer Stark, Christoph Kogler, Helmut P. Gaisbauer et al. · Review of Behavioral Economics · 2016 · 10 citations

Social Sciences, Social Psychology, Sociology +10

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